Emilia GrillascaBrand Strategy · Marketing · Creative Direction

Saccharine: a platinum-haired woman in a floral peplum jacket and lace collar before gilded shelves of porcelain figurines Penitent: a woman in a white ruffled blouse and oxblood tights kneeling on a wooden floor beneath a painting Atavic: a woman in a pale slip dress embracing a bear-skin rug before a brick fireplace

004 · Film & Creative Direction · Original film series

Interior States

A trilogy after Freud: the ego, the superego, the id.

An original film series: three short films and photoshoots, each room built around one state of mind. I conceived and directed the series, and art-directed, styled, and sound-designed each film, working with some of Miami’s leading creative talent.

Saccharine is the ego, sweetness holding chaos at bay. Penitent is the superego: guilt, and the feeling of being watched. Atavic is the id: instinct and desire. Each idea set the rules for its room, its wardrobe, and its sound.

Role
Creator and director
Scope
Series concept, direction, art direction, wardrobe styling, sound design, location scouting
Year
2026
Format
Three short films, released on YouTube
Saccharine: a platinum-haired woman in a floral peplum jacket, lace collar, and white tights before gilded shelves of porcelain figurines

I · The ego

Saccharine

The tea room

State
Indulgence. Sweetness at the edge of chaos.
Room
A proper tea room. A porcelain doll breaking free.
Wardrobe
Rococo florals, lace, ruffles.
Penitent: a woman in a high-collared white ruffled blouse and oxblood tights kneeling on a wooden floor

II · The superego

Penitent

The wooden chapel

State
Guilt. Being watched. Faith as solace.
Room
A wooden chapel.
Wardrobe
A high Victorian collar. Oxblood.
Atavic: a woman in a pale slip dress and pearls embracing a bear-skin rug before a brick fireplace

III · The id

Atavic

The taxidermy den

State
Instinct. Desire. Something remembered.
Room
A den by the hearth. The wild, indoors.
Set piece
A bear rug, made by Eric Corbin.
Collaboration
Brenda Brooks’s shoot idea, reworked to fit the trilogy. I brought in Eric Corbin to make the rug and styled the look.
Wardrobe
Silk, pearls, fur.

Process

Concept to frame.

  • Concept

    Reference, palette, era.

  • The room

    Scouted locations. Set pieces by artists I sourced.

  • The wardrobe

    Dressed to belong to the room.

  • The sound

    Ambient. Sporadic.

  • Behind the scenes: hair and makeup artists preparing a model
  • Behind the scenes: a makeup artist applying liner to a model in a director’s chair
On set. Hair by Mariah Brown, makeup by Jasmine Saumat.

Credits

Made with Miami’s leading creatives.

Created & directed by
Emilia GrillascaSeries and film concept, direction, art direction, wardrobe styling, and sound design.
Shoot concept
Saccharine Emilia GrillascaPenitent Emilia Grillasca and Brenda BrooksAtavic Brenda Brooks, adapted for the series by Emilia Grillasca
Location scouting
Saccharine Emilia GrillascaPenitent Emilia Grillasca and Brenda BrooksAtavic Brenda Brooks
Set piece
Eric Corbin (the bear rug, Atavic)A collaborator to some of Miami’s top film directors and production companies.
Photography & cinematography
Brenda BrooksOne of Miami’s leading nightlife and event photographers.
Models
Katie Petite, Jeannie Pfieffer, Sierrah HanwaySigned professional models.
Hair
Mariah BrownHas styled hair for the Victoria’s Secret Fashion Show.
Makeup
Saccharine Jenny Dyson RouraPenitent, Atavic Jasmine SaumatJasmine Saumat has done makeup for Miami Swim Week.

For a brand

For a hotel, a house, a studio.

Interior States treats each room as a state of mind. A hotel suite, a resort collection, a beauty launch, or a new season can be told the same way.

  • Concept

    A mood, made into a world.

  • Place

    The right location. The right makers.

  • Styling

    For campaigns, lookbooks, and social.

  • Film & sound

    Short form, fully felt.

In brand terms

What this proves.

  • Creative & art direction

    A concept carried through every choice: location, wardrobe, light, and sound.

  • Concept development

    An idea from psychology turned into a visual system with clear rules.

  • Content production

    Film, photography, and sound, produced as one series.

  • Talent & vendor collaboration

    Photographers, models, hair, makeup, and a set builder, brought together and directed.

  • Brand storytelling

    The same method applies to a hotel suite, a collection, or a launch.